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Meet Emma Hughes – Bringing people and nature together in Cumbria
If there’s one thing that makes Cumbria special, it’s the connection between people and the land. From farmers and fell runners, to families out walking the dog, this landscape brings us all together.
That’s something our new Community Engagement Officer, Emma Hughes feels passionately about. And Emma is the kind of person who makes you want to pull on your walking boots and get involved. Her work is all about connecting people with the landscape, sharing stories and celebrating the incredible wildlife that makes Cumbria so special.
We caught up with Emma to find out more about what inspires her, what she loves about Cumbria and what she’s most looking forward to in her new role.
A role all about connecting communities with the landscape
“I’m the Community Engagement Officer at Cumbria Connect which means I get to work with local people and find ways for everyone to be part of all the brilliant nature restoration work that’s happening across this landscape,” says Emma. “It’s about bringing people together to celebrate the land and the life that calls it home.”
Why community engagement matters for nature recovery
“Community engagement – or simply people – are absolutely essential to nature recovery,” Emma explains. “The long-term success of any project depends on local support – it thrives when communities feel included and inspired.
“From running family-friendly nature workshops to leading community walks, to hosting events and working with young people, it’s about helping people feel part of something bigger. When we understand and love the places we live in, we’re more likely to protect them.
A favourite project (and a few Glow Worms)
Before joining Cumbria Connect, Emma worked on City of Threads, an immersive podcast co-created by visually impaired and sighted artists.
“It was one of those projects that just stays with you,” she says. “It was an absolute joy to work with so many inspiring people.”
Since joining the team, one particular day stands out:
“Helping to release Glow Worms up on Knipe Scar was pretty special. We hiked with a group of volunteers, released the larvae into their new limestone-rich home and then celebrated with a picnic lunch overlooking the Lowther valley. It was a great moment to remind you why this work matters.”
Glow Worm release day on Knipe Scar
A path from the arts to outdoors
“I studied Drama at the University of Bristol and started out in the community arts world – helping people of all ages use creativity to connect and express themselves.
“Later, I trained as a Mountain Leader, guiding hikes across the UK and running outdoor learning sessions. I also spent a couple of years exploring the Canadian wilderness, which really deepened my respect for wild places.
“I feel incredibly fortunate to have landed this role with Cumbria Connect that combines my love for working with people and the natural world.”
Inspired by the details
“I have always loved spending time in the great outdoors and understand how important it is to our health and well-being.
“Over the years, I’ve started noticing more of the details – the flowers that cling to cliff faces when I’m climbing, or the lichens that grow between boulders on the fells. Spending more time outside has allowed me to zoom in and take notice of things. Rather than simply enjoying the views, I’ve become more curious about the natural world, and that curiosity pulls you closer to nature.
“Seeing first-hand the impact humans have on the landscape has made me want to be a part of restoring it – giving nature the space it needs to thrive again.”
Favourite spots and everyday magic
“I’m lucky enough to cycle to work and my route takes me through a forest of tall trees, along a river and through the meadows around Lowther Castle. It’s a daily commute that constantly reminds me why nature recovery matters.”
What one thing would you like people to know about nature recovery?
“It’s not just about the nature, but about the people.”
Connecting beyond work
“I love fell running, climbing, scrambling and going for dips in lakes and rivers.”
Get involved
Emma’s inviting everyone to play a part in Cumbria Connect’s nature recovery work. Whether you’d like to volunteer, attend a local event, or simply learn more about the landscape there’s something for everyone.
Keep an eye on our this website and our social channels @connectfornature to find out how you can get involved.
Email community@connectfornature.org.uk
Let’s be social @connectfornature